Saab has just launched a new project entirely for its fans. By leveraging the capabilities of Facebook, we have created an app that allows Saab drivers to actually take an active role in creating the brand voice.
On the Saab Facebook page, owners and enthusiast can create their own web banner to share a piece of their story. Not only will the banners be posted to Facebook, but Saab will also be placing them on pages like MSN, The New York Times and Wired. It’s the ultimate chance to share and broadcast your story with Saab, and with the world.
Simply visit the “Create Banner” tab on the Saab Facebook page to read the stories and begin writing yours! You can click the link, or go to http://www.facebook.com/saab