Celebrating 30 Years Since the Long Run

Dear Saab Friends,

2016 is 30 years since Saab gave headlines worldwide. Three Saab 9000 Turbo, taken directly from the assembly line in Trollhattan and without modifications, ran non-stop at maximum speed for 21 days and nights at Talladega Superspeedway, Alabama. After 100 000 km with an average speed of 213 kph the drive, named Saab Turbo in “The Long Run”, not only confirmed the reliability of the Saab 9000 cars and the turbo engines, but also resulted in two World Speed Records and 31 International Speed Records. Our achievement with “The Long Run” set new standards in the automotive industry. The turbo charged engine proved to be extremely reliable and is consequently used by the majority of car manufacturers today.

The 30-year jubilee of this historical performance will of course be celebrated and during 2016 the Saab Car Museum Support Organization will arrange a number of events and seminars related to “The Long Run”. Examples of activities and some facts, see next page.

The world record drive at Talladega would not have been possible without a number of dedicated partners assisting with expertise, materials and engagement. Garrett, Shell and Pirelli were the main sponsors, sharing with Saab the pride and joy of achieving results never accomplished by anyone before.

The celebrations during 2016 will not be possible without support from external partners. The Saab Car Museum Support Organization started in 2012, is staffed by volunteers and financed by member fees and donations from loyal Saab fans. But there are limited possibilities to do something extra.

As a member of the Global Saab Community we hope that you will support the celebration activities and we would highly appreciate any financial contribution to Saab Car Museum Support Organization.

We hope you will find this interesting and look forward to celebrate “The Long Run” together with you.

Yours Faithfully,

Gunnar Larsson
Saab Car Museum Support Organisation

Olle Granlund
Project manager
Talladega event “The Long Run”

SOC 2011 Group Photo Available

SOC2011 Photo :: SOC2011 Photo The group photograph from the 2011 Saab Owners' Convention is now available for purchase! There are two versions -- one with just the cars, and one with owners and cars. The full color photograph is available in the following sizes for the following prices:

  • 4x6 - $10
  • 8x12 - $20
  • 11x14 - $25
  • Digital - $40

Format/Size notes: The 11x14 version cuts off the red 99 on the right edge of the picture, right down the middle of the car -- if you own that red 99, do not order the 11x14 version of the picture. The digital version is 3MB JPEG at 3571x2380 (suitable for large prints) and can be emailed or burned to a CD and mailed. The digital image is covered by a license to use the image for non-commercial purposes.

Shipping: Group Shot purchase prices include shipping and handling. Canadian addresses please add $5 for additional express shipping charges. Please expect 3-4 weeks between payment and delivery.

Payment: Paypal to greg - at -, or send credit card information (processed through Paypal), checks or money orders via postal mail to:

Greg Abbott
PO Box 24453
Minneapolis, MN 55424

SaabsUnited Octoberfest - This Weekend!

On October 1st, SaabsUnited is hosting SaabsUnited Octoberfest in Trollhättan, Sweden with support events being organized all over the world on the same date, including one in Walnut Creek, CA. Check out the Facebook page, or head on over to the SaabsUnited Forum to discuss.

You can also check out the SaabsUnited Octoberfest page at SaabsUnited for information on convoys from Germany and Stockholm as well as an itinerary.

A New Chapter in the Story of Saab

Saab has just launched a new project entirely for its fans. By leveraging the capabilities of Facebook, we have created an app that allows Saab drivers to actually take an active role in creating the brand voice.

On the Saab Facebook page, owners and enthusiast can create their own web banner to share a piece of their story. Not only will the banners be posted to Facebook, but Saab will also be placing them on pages like MSN, The New York Times and Wired. It’s the ultimate chance to share and broadcast your story with Saab, and with the world.

Simply visit the “Create Banner” tab on the Saab Facebook page to read the stories and begin writing yours! You can click the link, or go to

Victor Muller at Teknikens Värld Talks Saab Phoenix Concept

Saab Phoenix ConceptTake one look at the image to the left leaked by Car and Driver and we're sure you're going to want to head right over and see their photos and writeup of the new Saab Phoenix Concept. After all, this is the first glimpse we are getting at the work of new Saab design chief Jason Castriota. This concept is going to be every bit as important to the future design direction of Saab as was the AeroX to the current and outgoing models. But after you're done reading about it and reacting (positively or negatively) to the photos, you should also check out the enlightening new interview with Victor Muller over at Teknikens Värld which took place at Saab's Independence Day celebration that puts the whole thing in context (thanks to Larry West for the heads up). You don't need to understand Swedish to get the gist of what's going on, and Victor himself speaks English in the interview. There's a lot of great information here, and a much better look at the new Saab 9-5 SportCombi than we've seen from the single press photo that's been making the rounds. So head on over to both sites and get a look for yourself!

UPDATE: More photos, suitable for framing, screensavers or desktop backgrounds can be found over at!

New Saab Ad Campaign Coming to US

There has been plenty of talk among Saab enthusiasts that perhaps the message that Saab Lives had not quite reached the masses in the United States. It now appears that Victor Muller and his associates have heard this and have decided to put that message front and center in a new ad campaign.

Speaking in Michigan outside the Detroit Auto Show, Muller told the NY Times, "Saab was perceived to have died with old G.M. People mentioned Saab in the same breath as Hummer, Pontiac and Saturn. But in fact we were the company that got away." He also said that a new series of ads were coming that would tell the world that Saab survived and that it planned to stay alive.

“The buyer needs this confirmation that he’s not an insensible person if he actually buys a Saab,” Mr. Muller said.

Check out the whole article here.

Mike Colleran Resigns from Saab Cars of North America
Monday, 10 January 2011 11:21

On his resignation from Saab Cars of North America (SCNA), the Saab Club of North America thanks Mike Colleran for his wonderful support to the club. In particular the effort provided to our SOC10 and the added benefit of receiving from Saab Cars a discount for being a club member. We wish him the best in all future endeavors.

As the transition is made to a successor, we are sure that Victor Muller’s selection of Matthias Seidl as interim CEO for SCNA will achieve very positive results. Saab club members should continue to support the Saab brand and look forward to continued support to our club from Victor and Jan Ake Jonsson. More information can be found here.

Saab (and the 2011 9-5 Aero) Successfully Redefined has a positively glowing review of the 2011 Saab 9-5 Aero Sedan. The online 'zine praises the car's handling and XWD system, noting that it "creates a beautifully balanced car that shows only the mildest sign of understeer when pushed hard — remarkable for an all-wheel-drive car with 58 percent of its weight up front." The car bested its German and Japanese rivals in head-to-head slalom and skid pad tests, and is described as having "benchmark handling, a competitive powertrain, plenty of space and the sort of style that will get you noticed (in a good way) in a parking lot full of Bimmers and Benzes." Edmunds goes on to conclude that "If the future of Saab will be as good-looking, as fun to drive and as competitive as this 9-5, consider the brand successfully redefined." Head on over to for all the details!

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