Official Saab Press Releases
Saab Press: Saab Cars NA Announces New Sales Director

Royal Oak, Mich - Saab Cars North America today announced the introduction of a new executive national sales director, Mr. James Sweeting.  The announcement comes as Saab embarks on its biggest-ever product offensive with four all-new products since 2010.

Effective March 15, Mr. Sweeting will lead sales efforts in Saab’s largest market, North America.  He will report directly to Saab Automobile AB Executive Director Global Sales & Aftersales and interim COO SCNA, Matthias Seidl.  Over the course of the next few months SCNA aims to announce a permanent COO.
 
James joins SCNA with 27 years of automobile industry experience in the United States.  Beginning his automotive career with Chrysler Corporation, he has spent the past 24 years with American Honda Motor Co., Inc. in various sales and marketing rolls.  Most recently he held the Zone Sales Manager position in Honda’s South Central Zone responsible for all sales and market representation activities in Texas, Louisiana, Mississippi and Arkansas.

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Saab Press: Saab PhoeniX Concept

Saab PhoeniX Concept: The Future is Already Here

  • ‘Aeromotional’ design inspired by Saab’s aviation roots
  • Design and technical features to shape next generation of Saab cars
  • Minimalist cabin with ground-breaking Saab IQon infotainment system
  • Rightsized turbo engine and innovative Saab eXWD for electric rear drive
  • Showcases technologies in all-new vehicle architecture

Saab PhoeniX Concept
Sleek, innovative and exceptionally efficient: the Saab PhoeniX concept car showcases design features and technologies which will shape the next generation of cars from Saab.

Based on an new architecture which will empower the next Saab 9-3 model, the PhoeniX introduces ‘aeromotional’ design: a visual evocation of the aerodynamic design principles and passion for innovation that inspired the creators of Saab’s first car, the iconic Ursaab.

The PhoeniX embraces teardrop, ‘liquid metal’ forms and a dramatic jet canopy-inspired glasshouse that gives fresh expression to Saab’s signature ‘wraparound’ and translucent ice-block design themes.

The clean, muscular shape enables an exceptionally low drag co-efficient of just 0.25 and also explores the potential for airflow management through the use of distinctive, side-mounted ‘winglets’.

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Saab Press: Saab IQon

World First from Saab: Saab IQon - Open Innovation in Car Infotainment

  • Ground-breaking car communications platform using Android operating system
  • Enables flexible upgrading and personalization during the car’s lifecycle through downloading applications like a smartphone
  • Based on pioneering ‘open innovation’ with third-party service providers and applications developers
  • Test fleet on the road with beta version of IQon system

 Saab IQon :: Innovative Car Infotainment

Trollhättan, Sweden - Saab Automobile is changing the auto industry infotainment landscape by engaging external partners in ‘open innovation’ for the development of its new IQon infotainment concept, using Google’s Android operating system.

Saab IQon delivers a completely new car infotainment user experience, combining all that’s best from the mobile industry with Saab’s automotive knowledge and innovative spirit to create an infotainment system for the next generation of Saab cars.

Users will be able to download a wide range of applications, online services and multi-media functions provided through a Saab IQon store. Saab will issue third-party developers with a vehicle application programming interface (API) providing access to more than 500 signals from different sensors in the vehicle. These measure, for example, vehicle speed, location and direction of travel, driver workload, yaw rate, steering wheel angle, engine speed and torque, inside and outside temperature, barometric pressure and the sun’s position.

“With Saab IQon, there are no limits to the potential for innovation,” says Johan Formgren, Head of Saab Aftersales and commercial project leader for IQon. “We will be inviting the global Android developer community to use their imagination and ingenuity.”

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Saab Press: New Saab 9-3 Griffin Range Introduced

New Saab 9-3 Griffin Range: Refreshed styling, more power, lower emissions

Saab 9-3 Griffin Range

Trollhättan, Sweden -The new Saab 9-3 Griffin range, announced today, features refreshed exterior and interior styling, backed by a more powerful, fuel-efficient engine range.

Replacing the current Sport Sedan, SportCombi, Convertible and 9-3X specifications, the 9-3 Griffin range is distinguished by new front bumpers, signature Saab ‘ice block’ headlamps and a Griffin badge on the front fenders. Inside, the instrument panel, cabin décor and seat upholstery are all given a fresh look. Two specifications are offered, standard and Aero.

Under the hood, new 2.0-liter gasoline engines give 163 and 220 hp and include direct injection, variable valve timing and twin scroll turbocharging. Combined cycle fuel consumption and CO2 emissions are reduced on average by 4% across the range.

These new engines join the current 130/160/180 hp 1.9 TTiD turbo diesel line-up which offers very competitive CO2 emissions of just 119 g/km in the Sport Sedan - class-leading efficiency in terms of CO2 per unit of horsepower for the 180 hp variant. Further fine tuning has now also delivered a remarkable 119 g/km for the SportCombi, together with equally impressive 4.5 l/100 km combined cycle fuel consumption.

E85-compatible Saab BioPower variants of both gasoline engines are also available, and six-speed transmissions become standard across the entire powertrain line-up.

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Saab Press: Saab Automobile to Host Independence Day Celebration
Thursday, 17 February 2011 12:23

All 3,800 employees at Saab Automobile will down tools next Wednesday (23 February) to hold a huge birthday party – the first anniversary of Saab’s rebirth as an independent carmaker. They will be joined by dealers, suppliers, VIPs and media.

Part of Saab’s state-of-the-art factory in Trollhättan will be converted into an entertainment arena, it will be ‘open house’ at the Saab Car Museum, and many of the town’s bars and restaurants are expected to join in the festivities as Saab Automobile celebrates its first year as an independently-run business.

The celebration will be exactly one year to the day after General Motors sold Saab Automobile to Spyker Cars N.V. of the Netherlands. When the deal was signed, new Saab Automobile Chairman Victor Muller promised his jubilant workforce that this day would be commemorated and next week he and Saab President & CEO Jan Åke Jonsson will keep their word.

The factory entertainment program includes live music sessions, video shows, presentations, awards for top suppliers, a photo competition on the theme of ‘Independence’ and the announcement of Saab’s latest product news, including a unique special edition car. A celebratory birthday cake - of which more than 300 will be produced – will be shared among all those attending.

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Saab Press: All New 9-5 Sportwagon

All-new Saab 9-5 SportWagon to Debut at Geneva

  • Next step in Saab’s biggest-ever new product offensive
  • Distinctive alternative choice in premium estate segment
  • Styling carries forward 9-5 saloon’s bold design language
  • Order book opens in Spring, first customer deliveries from September

Saab 9-5 Sportwagon

Trollhättan, Sweden - Saab Automobile takes the next step in the biggest new product offensive in its history when the much-awaited 9-5 SportWagon is unveiled at the Geneva Motor Show.

Sleek and fun-to-drive, the SportWagon adds versatility to the widely acclaimed attributes of the 9-5 saloon and will bring a distinctive, alternative choice to the premium large estate segment.

It shares the saloon’s bold, AeroX-inspired looks and features an extended, falling roof-line which culminates in a steeply raked rear screen flanked by signature Saab ‘wraparound’ window glazing. The result is an imposing body with a low stance and a dynamic, visual appeal that concedes nothing to the requirements of load-carrying.

Smart cargo handling features include an adaptable multi-fold floor, flexible U-rail load space configuration and under-floor stowage with a sealed wet storage compartment.  A programmable, powered tailgate is also available.

Backed by the same all-turbo petrol and diesel powertrain line-up as the 9-5 saloon, the SportWagon includes Saab’s industry-leading XWD all-wheel-drive system and advanced features such as: Saab DriveSense adaptive chassis control, adaptive cruise control (late 2012), Bi-Xenon SmartBeam adaptive lighting, keyless entry and starting, tri-zone air conditioning and a Head-up Display which projects information, aircraft-style in the windshield.

The order book for the SportWagon opens in Spring, with first customer deliveries to follow from September. It will significantly broaden the appeal of the new 9-5 range in a segment where Saab, with its tradition for designing versatile vehicles, has enjoyed estate sales volumes on a par with saloon levels.

“The launch of the 9-5 SportWagon is a much-awaited next step in the roll-out of our new product offensive,” says Saab Automobile CEO Jan Åke Jonsson. “It will take Saab back into the large estate segment where we have established a strong presence in many key markets with our previous offering.”

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Saab Press: Saab, BMW Enter Engine Agreement
Wednesday, 29 September 2010 23:08

Saab Automobile and BMW enter agreement for supply of gasoline engines

  • Engines with latest fuel savings innovations to be used in future generation Saabs
  • Major step towards successful future as independent company

Trollhättan, Sweden - Today, Saab Automobile and BMW announced an agreement for the supply of engines to be used in next-generation Saab vehicles. Under the purchase, supply and development agreement, BMW will supply Saab with 4-cylinder 1.6 liter turbocharged gasoline engines from 2012. The engines will be adapted to meet Saab’s specific requirements.

The contract was signed on Wednesday in Trollhättan, Sweden. Participating in the signing were Saab Automobile CEO Jan Åke Jonsson, Saab Automobile Chairman Victor Muller and Ian Robertson, Member of the Board of Management of BMW AG, responsible for Sales and Marketing.

Announcing the deal, Saab Automobile CEO Jan Åke Jonsson said: “It gives me great pleasure to confirm this exciting new relationship. BMW’s engines and their fuel savings innovations are widely regarded as a benchmark in the premium segment. We look forward to integrating this technology into our next-generation vehicles in a true Saab way.”

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Saab Press: Saab and AAM Form e-AAM Driveline Systems
Friday, 24 September 2010 00:00

Saab Automobile and AAM form new technology company: e-AAM Driveline Systems

  • Saab and American Axle Manufacturing (AAM) in joint venture to develop electric and hybrid driveline systems
  • New company, e-AAM Driveline Systems, headquartered in Trollhättan, Sweden
  • Major step for Saab towards a successful future as an independent company

Trollhättan, Sweden - Saab Automobile and American Axle Manufacturing (AAM) today announced the formation of a jointly-owned company for the engineering, development and marketing of innovative electric all-wheel drive systems, as well as electric and hybrid driveline systems. The new company, called e-AAM Driveline Systems, will be based in Trollhättan. The joint venture will commence operations on October 1.

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