Saab press release - April 16, 2007
Steve Shannon Replaces Jay Spenchian as Saab Automobile USA General Manager
DETROIT – Steve Shannon has been named general manager, Saab Automobile USA. He replaces Jay Spenchian, who has been appointed executive director, GM Vehicle Sales, Service and Marketing strategy and revenue management. Both appointments are effective immediately.
Shannon, 47, joined General Motors in 1982 and has held positions in field sales, marketing and product planning in both the United States and Europe. His most recent position was general manager of Buick. Starting in April 2005, he oversaw the launch of an array of critical new Buick products such as the Lucerne sedan and the Enclave crossover.
Prior to his role at Buick, Shannon had been the Executive Director of Marketing Services for GM’s Vehicle Sales, Service and Marketing organization since 2000. There, he was responsible for supporting GM's marketing divisions and the field sales organization for auto shows, dealer business meetings, creative services, vehicle event coordination and GM racing.
From 1997 until 2000, Shannon lived and worked in Europe as the Executive Director for General Motors Europe Marketing Services.
Steve Shannon earned a Bachelor of Arts degree from Harvard College in 1982 and a Master's of Business Administration from the Columbia Graduate School of Business in 1986. He is married to wife Cindy, has three kids and resides in Bloomfield Hills, Mich.
Saab is a division of General Motors Corp. Saab Automobile USA is the importer and/or distributor of Saab 9-3, 9-5 and 9-7X automobiles for Saab Automobile AB, Sweden. For the 2007 model year, Saab markets seven engines/transmissions that perform at an EPA-rated 30 mpg on the highway. Saab also offers vehicle warranty coverage for five-years or up to 100,000 miles. Visit www.saabusa.com for more information.
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